How to Use Outdoor Signs

Outdoor signs are best used to grab the attention of customers from a distance. These signs will often introduce customers to a business, making them critical for developing brand awareness and bringing in new customers.

Like indoor signs, outdoor signs can advertise your newest deals or products. However, the signage will have a slightly different purpose. When customers see a sign in a store that promotes the latest product, it’ll be focused on getting them to alter their buying choice. Whereas, when someone sees an outdoor sign that shows off the same thing, the focus will be on getting the customer’s interest high enough to cause them to come to visit the store.

Where to Place Outdoor Signs

As you place your outdoor signs, you can choose from several locations that will generate attention for your company and potentially bring in new customers. For outdoor sign placement, there are a few popular options to display messages effectively:

Along the highway: Anytime you’ve driven on the highway, you’ve likely seen a billboard asking you to stop at the next exit to get gas or food. These billboards are designed to catch the attention of drivers and are consistently used by companies to draw customers to their businesses.
In front of a storefront or restaurant: Smaller outdoor signs will often be placed by the entrance to a business. A blade sign is a common outdoor sign that is generally smaller and projects out of the side of a building to call attention to the entrance. Along with blade signage, there are many signage options available that you can use at a storefront.
Above the store or in the parking lot: This sort of signage draws attention to the store itself. Think of the type of signage you see in grocery store parking lots that display their names and grab people’s attention from the roadside. Additionally, if you have signage above your store, it helps customers immediately recognize where your company is located, making it easy for them to find your business.